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Maximize Your Full Potential.

Join the Charming Family Today

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OUR MISSION

TO EMPOWER THE NEXT GENERATION OF ATHLETES WITH THE TECHNOLOGY & EXPERTISE TO TAKE CONTROL OF THEIR OWN CAREERS

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ABOUT CHARMING SPORTS

We specialize in delivering the best management and cutting edge technology to maximize your social media community presence and increase your NIL opportunities.

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OUR FOUNDER

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DWAYNE WASHINGTON
FORMER USC DEFENSIVE BACK

Dwayne Washington is a Los Angeles native and a proud USC graduate and football alum. He is a certified NBA agent and has spent over 30 years working in the real estate industry, helping individuals from all walks of life – including NBA players – find appropriate homes in the greater Los Angeles area. 

 

Inspired by his lived experience as a division 1 collegiate athlete, he believes that representing an athlete includes taking care of them holistically, including their physical, financial, legal, and mental needs. 

 

Leveraging his ability to connect to people of all backgrounds, Dwayne has strong relationships with key individuals in international markets, providing additional options for his clients. 

SERVICES 

CONTRACT NEGOTIATION

Negotiating endorsement deals, sponsorships, and partnerships, with companies and brands, ensuring favorable terms for athletes.

BRAND Building & Strategy

Developing a personal brand and online presence (including social media strategy) to increase marketability and appeal to sponsors.
 

Marketing & Promotions

Securing opportunities for appearances, media engagements, and sponsored content to help athletes increase their visibility.

Compliance & legal Guidance

Advising on NIL related regulations and ensuring that all deals comply with NCAA rules, state laws, and university policies.

Financial Management & tax Advice

Offering advice on managing earnings, handling taxes, and investing, often in collaboration with accountants or financial advisors.

Contract Review & Legal Assistance

Ensuring contracts are fair and protecting the athlete from any potential legal pitfalls.

Networking & Connections

Leveraging relationships with brands, businesses and influencers to create endorsement opportunities.

Guidance on Long-Term Career Planning

Helping athletes make decisions that not only benefit them in the short term but also contribute to their long-term career prospects.

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CERTIFIED PARTNER

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Create Your Own Website & Subscription Streaming App

 

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Share exclusive content and build community
 

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Launch your own personal clothing brand
 

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Connect with Brands and Sponsors and get Paid 
 

MEET US IN PERSON

Picking the right agency to represent your career isn't easy. Come to our office and see where your heading! 

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